January 10, 2012 – AllBusiness.com
An article by Karen Leland quotes John Luginbill about the value of ebooks in lead nurturing.
December 15, 2011 – Dentistry IQ
An article written by John Luginbill on how to triple your practice in less than three years.
December 2, 2011 – HealthWorks Collective
An article by John Luginbill on how to attract new patient volume and not just try to sell them your contribution-rich procedures.
December 1, 2011 – HealthWorks Collective
An article where John Luginbill discusses how Walmart has now decided they will dominate primary care and “become the largest provider of healthcare services in the nation.\”
November 29, 2011 – HealthWorks Collective
An article by John Luginbill on how hospitals can effectively measure the impact that their social media program has on their local community.
November 28, 2011 – Chris Bevolo
Listen to a Healthcare Podcast featuring a discussion on John Luginbill.
October 12, 2011 – HealthLeaders Media
In this column, HealthLeaders Media gives John props by practically reprinting his SHSMD presentation.
October 5, 2011 – HealthLeaders Media
Article discussing John’s philosophy that the goals of the CFO and Marketing are aligned… or should be.
July 22, 2011 – MedTopicWriter Article
Turn Up Your Volume gets extra exposure.
July 12, 2011 – MarketWatch Article
Article discusses the launch of THE HEAVYWEIGHTS‘ Education Center.
June 6, 2011 – Beckers Hospital Review
An article in which John is quoted.
May 11, 2011 – Healthcare Marketers
An article written by John on how social media is a great way to engage patients and drive profitable patient volumes at the same time.
May 3, 2011 – Becker’s Orthopedic, Spine & Pain Management Review
The article by Laura Miller quotes John Luginbill about how to track and leverage social media.
April 11, 2011 – Becker’s Orthopedic, Spine & Pain Management Review
Orthopedic and Spine surgeons are especially susceptible to the whims of online reviews and social media. Here Orthopedic and Spine Review quotes John in their article regarding this topic.
March 31, 2011 – Becker’s Orthopedic, Spine & Pain Management Review
An article written by John on how orthopedic surgeons can successfully become involved in social media.
March 28, 2011 – Portfolio.com
John’s perspective on how to execute a B2B vs B2C strategy.
March 21, 2011 – Wall Street Journal
THE HEAVYWEIGHTS office was selected to inaugurate this new WSJ series. John is quoted.
March 21, 2011 – Wall Street Journal
The WSJ features pictures of our office with comments about our unusual work style as well as work environment
March 1, 2011 – SHSMD Spectrum
An article written by John featuring our client, HealthNet, with quotes from Kay Johnson.
February 14, 2011 – BtoB Magazine
Our partner, and former Google honcho, Julie Warnecke, is quoted here.
February 14, 2011 – Indianapolis Business Marketing Association
An interview with John before his presentation to the IBMA.
February 11, 2011 – Strategic Health Care Marketing
John’s views on driving general surgery volume and industry response commentary.
February 7, 2011 – American Medical News
John is quoted.
October 13, 2010 – HOW Design
A national design magazine featuring our space and unusual culture.
August 23, 2010 – Press Release
Some of our own propaganda.
