Our On-Demand World and Healthcare Marketing
Broadcasters know exactly what you are recording and exactly when you watch a show on your DVR (digital video recorder). Besides any privacy queasiness, why should you care? Two reasons: 1) You need an accurate count of how many people actually see your TV spots — and 2) More importantly, you need to capitalize on the new on-demand consumer.
Lung CT Scans Drive Profitable Volume, Lower Costs and Save Lives
WellPoint Says CT Scans save smokers’ lives and lower costs – so they will reimburse CT scans for smokers.
If you are in healthcare marketing this is a trifecta of good news. Here’s why…
Case Study: Bus Wrap FAIL
Not to be totally sophomoric, but this is a example of bus wrap fail.
What can healthcare marketers learn from this?
