Super Bowl XLVI Social Media Command Center & Healthcare Marketing
The first ever Super Bowl Social Media Command Center just opened downtown Indianapolis only blocks away from our office. So how does this relate to healthcare marketing? Because it further underscores the shift that continues to happen in the way people communicate.
Doctors Going Broke?
Here’s an intriguing article that I shared last week via Twitter. This is a reality that maybe marketing can help. If there are some CPT’s that make money, maybe driving more focused business will save the rest of the practice that loses money?
The Dirtiest Job in Healthcare Marketing
The dirtiest job in marketing is an Internet Comment Monitor – cleaning up the awful and inappropriate posts, tweets and comments about your doctors and organization. The problem is that few companies, and almost no healthcare providers, are doing a good job of monitoring or cleanup, which means they should find someone to do the dirty work on their behalf.



