Research Can Help You Drive Patient Volume… or Not
Some of the biggest lies I have ever heard — we are talking whoppers — started with the phrase “research says.”
If You Want Patients to Spend Money, First Know What They Are Feeling
Caring about patients is key to driving profitable patient volume.
Caring, not selling
Consumers are immune to our obnoxious and ambiguous marketing claims to be “world-class,” “nationally-recognized,” “rated number one” and “second-to-none.”
To Attract Patients, Help Patients Embrace The Future
To attract new patient volume, consumers need to believe that your organization is interested in their long-term health, not just trying to sell them your contribution-rich procedures. As a hospital or practice, you have to live out your mission.
