Lung CT Scans Drive Profitable Volume, Lower Costs and Save Lives
WellPoint Says CT Scans save smokers’ lives and lower costs – so they will reimburse CT scans for smokers.
If you are in healthcare marketing this is a trifecta of good news. Here’s why…
Case Study: Bus Wrap FAIL
Not to be totally sophomoric, but this is a example of bus wrap fail.
What can healthcare marketers learn from this?
Google Rewards Healthcare Marketers that Solve Patient Problems
Here is great news for healthcare marketers: Google’s search algorithm is prioritizing sites that actually solve problems for people. Obviously, that should be a healthcare marketer’s primary goal regardless of search implications. Here’s what you need to know…
