How to Get Started With Social Media for Your Hospital or Practice
I often write under the assumption that my readers, primarily hospital staff and healthcare marketers, already know how to use social media. But the glaring reality is that only 1,188 of the 5,795 registered hospitals in the United States are using social media. That’s only 20 percent!
Research Can Help You Drive Patient Volume… or Not
Some of the biggest lies I have ever heard — we are talking whoppers — started with the phrase “research says.”
If You Want Patients to Spend Money, First Know What They Are Feeling
Caring about patients is key to driving profitable patient volume.
Caring, not selling
Consumers are immune to our obnoxious and ambiguous marketing claims to be “world-class,” “nationally-recognized,” “rated number one” and “second-to-none.”
