How To Get Your Content To Go Viral
I get asked this question all the time: “How do we make our video/post/content go viral?”
The honest answer is that you can’t.
Infographic: 41% of Patients Chose Providers From Social Media
This infographic about patient use of social media is so important I am publishing it here even though it comes from competitor agencies, Demi & Cooper Advertising and DC Interactive Group. By the way, this infographic inspired this post about how your marketing department is negligent or incompetent if they are not monitoring and responding in real-time.
Short Story Shorter: No More Excuses For Your Boring Content
Ernest Hemingway famously wrote a story that was 6 words long–”For sale: baby shoes, never worn”–and, as legend has it, called it his best work.
What if you only had six seconds – or only six words – to tell a brand story? Or look at the the Mont Blanc contest for one second videos… what if we had to tell a brand story instantly? (Wow, what a great creative exercise for our marketing teams that could be.)
