Super Bowl XLVI Social Media Command Center & Healthcare Marketing

Super Bowl XLVI Social Media Command Center & Healthcare Marketing

Posted by: on Jan 26, 2012 | One Comment

The first ever Super Bowl Social Media Command Center just opened downtown Indianapolis only blocks away from our office. So how does this relate to healthcare marketing? Because it further underscores the shift that continues to happen in the way people communicate.

How to Get Started With Social Media for Your Hospital or Practice

How to Get Started With Social Media for Your Hospital or Practice

Posted by: on Jan 18, 2012 | 4 Comments

I often write under the assumption that my readers, primarily hospital staff and healthcare marketers, already know how to use social media. But the glaring reality is that only 1,188 of the 5,795 registered hospitals in the United States are using social media. That’s only 20 percent!

Top 10 Healthcare Influencers to Follow on Twitter

Top 10 Healthcare Influencers to Follow on Twitter

Posted by: on Jan 6, 2012 | One Comment

For healthcare marketers, it’s important to tune into the leaders in your field. According to Klout (often a source of debate in the digital world), below are the Top 10 “influencers” in healthcare, along with my comments.