Embrace Review Sites to Drive Profitable Patient Volume
I get asked everyday, “do patients go online and read reviews?” The answer is yes, if they are even thinking about healthcare, they are checking things out online.
Mayo Clinic Uses Social Media to Recruit Patients – So Can You
Mayo Clinic has found that social media can be leveraged as a tool to quickly recruit large numbers of study participants when researching rare diseases, signaling a break from traditional, more expensive methods of study recruitment.
Doctors Changing the Landscape of Social Media – My Top 5
Patients changed the landscape of social media long ago. They’ve been tweeting about outdated magazines in waiting rooms long before marketers even knew how to leverage social media. Patients are tech-savvy, vocal and embracing social media.
