How To Get Your Content To Go Viral

Posted by: on Feb 14, 2013

I get asked this question all the time: “How do we make our video/post/content go viral?”

The honest answer is that you can’t.

Case Study: Social and Anti-Social Media

Posted by: on Dec 26, 2012

A fantastic case study in the use of social media: The Obama team succeeded wildly in social media during this last election; on the other hand the Romney team was a dismal failure related to social media. These are not evaluations based on political bias – this is marketing fact.

Getting C-suite Executives Onboard with Social Media

Posted by: on Dec 19, 2012

The Healthcare Association of New York State (HANYS) released a white paper this year called Health Care and Social Media: Getting Executives Onboard. An article from the Times Union newspaper in New York did a brief analysis of the white paper; I suggest reading the white paper and the article is worth a quick scan.