Here is an article from the New York Times reviewing the Super Bowl ads. It makes a great point that the ads show us more how not to advertise than how to.
Kevin Pho is perhaps the most famous and influential physician-blogger. He has written a book that every healthcare marketer ought to read about the how-to’s of social media for physicians.
41 percent of patients report that social media impacts their choice of hospital.
44 percent of people are sharing positive experiences with their hospital, and 40 percent are sharing negative experiences.
No matter what your media team says the frequency and reach numbers are, you are are losing 41% effectiveness off the top if your social media program is weak.