Want a great explanation about how to promote your organizational or service line Facebook page? Here is a link to an interesting article written by journalist Megan McArdle about her attempt to open a business Facebook page and then build the number of likes. It is a step-by-step primer on what everyone with an organizational page should know.
Most people think Google Plus is a flop because it is not taking over Facebook in number of users as a social network. But our problem is that we thought of Google Plus as Facebook, but that’s not what Google intended from the start, and they have big plans that involve Google Plus at the center of the Googleverse. This article from Fast Company positions that Google Plus will be the most important tool in our digital tool box.