Why is the Dalai Lama more effective on Twitter than those with a bajillion followers like Lady Gaga or Justin Bieber? Because His Holiness (that’s the Dalai Lama not Justin Bieber) tweets inspiration not self-promotion. Same is true with Christian reverends like @JoyceMeyer, @JoelOsteen and @MaxLucado.
Every wondered how your patients find a doctor or facility? Good News: You can now track better, if not perfectly, how online research in done by the consumer. This three-minute video should be required viewing for any marketer.
Take a moment to check out this video and let us know your feedback.
Regardless of how much someone thinks they know about social media, it is changing constantly like a moving roller coaster. Those that present themselves as social media experts (me included) sometimes get caught in the gap where our understanding hasn’t yet caught the changes in technology. So here is a helpful tongue-in-cheek translation guide via FastCompany magazineÂ to assist when talking to your “experts.”