How Do Hospital CEO’s Evolve in Today’s Market?
In a previous post I mentioned that 80% of CEO’s say the market is so complex that it demands new ways of thinking. So, what are you doing to think differently?
How to Get Started With Social Media for Your Hospital or Practice
I often write under the assumption that my readers, primarily hospital staff and healthcare marketers, already know how to use social media. But the glaring reality is that only 1,188 of the 5,795 registered hospitals in the United States are using social media. That’s only 20 percent!
Doctors Going Broke?
Here’s an intriguing article that I shared last week via Twitter. This is a reality that maybe marketing can help. If there are some CPT’s that make money, maybe driving more focused business will save the rest of the practice that loses money?
Top 10 Healthcare Influencers to Follow on Twitter
For healthcare marketers, it’s important to tune into the leaders in your field. According to Klout (often a source of debate in the digital world), below are the Top 10 “influencers” in healthcare, along with my comments.
Cafe Pharma: You Ought To Listen
There are tons of drug reps, device reps and sales people of all kinds in your offices daily. They talk a lot… on Cafe Pharma, an anonymous place to vent and exchange information.
The Dirtiest Job in Healthcare Marketing
The dirtiest job in marketing is an Internet Comment Monitor – cleaning up the awful and inappropriate posts, tweets and comments about your doctors and organization. The problem is that few companies, and almost no healthcare providers, are doing a good job of monitoring or cleanup, which means they should find someone to do the dirty work on their behalf.
Case Studies: Three Different Strategies to Twitter Success
There is more than one right answer to the question of how to build a great Twitter strategy. However, everyone agrees you must carefully manage your account, known as the handle in twitter-speak, as the first step to build your Twitter program. To manage your handle, the first question is how many people can tweet on behalf of your brand or organization?
Research Can Help You Drive Patient Volume… or Not
Some of the biggest lies I have ever heard — we are talking whoppers — started with the phrase “research says.”
#MDChat: Join the Conversation or Just Observe
Do you want to know what docs are thinking about hot topics?
If You Want Patients to Spend Money, First Know What They Are Feeling
Caring about patients is key to driving profitable patient volume.
HANYS Webinar Follow-Up
We wanted to provide a follow-up for Healthcare Association of New York State (HANYS) members who attended the webinar we presented this afternoon on “Measurable ROI: 9 Things to Drive High-Contribution Patient Volume using Social Media.”
The Wrong Way To Use QR Codes… And the Right Way
This is sooooooo wrong.
Don’t use QR codes on outdoor billboard advertising.
To Attract Patients, Help Patients Embrace The Future
To attract new patient volume, consumers need to believe that your organization is interested in their long-term health, not just trying to sell them your contribution-rich procedures. As a hospital or practice, you have to live out your mission.
The End Of Healthcare As We Know It
The 800 pound gorilla has now decided they will dominate primary care. Walmart says they are going to “become the largest provider of healthcare services in the nation.”
Beans and Noses…and Healthcare Marketing
“You can’t keep people from sticking beans up their nose,” says engineering consultant Jared Spool in a post about trying to get people to listen to wise advice.
