Doctors Going Broke?
Here’s an intriguing article that I shared last week via Twitter. This is a reality that maybe marketing can help. If there are some CPT’s that make money, maybe driving more focused business will save the rest of the practice that loses money?
Use “Celebrity” Endorsements to Drive Patient Volume
Here is an article via Huffington Post about celebrity endorsments on Twitter. Believe it or not, this is an important topic for healthcare marketers.
You Are a Healthcare Marketer, Not a “Jackass Whisperer”
It is a waste of time to try to convince negative people of your opinion or point of view. I like the way marketer Scott Stratten says it, “Don’t try to win over the haters, you are not the jackass whisperer.”
