Public Relations, Or Media Relations, Or Marketing?
The lines between PR, Media Relations and Marketing have blurred. Social Media and rating and review sites are the new earned media. And of course you still have to deal with the “old” earned media. Understanding this shift in how we promote and share information is vital for healthcare marketers.
How Do Hospital CEO’s Evolve in Today’s Market?
In a previous post I mentioned that 80% of CEO’s say the market is so complex that it demands new ways of thinking. So, what are you doing to think differently?
Top 10 Healthcare Influencers to Follow on Twitter
For healthcare marketers, it’s important to tune into the leaders in your field. According to Klout (often a source of debate in the digital world), below are the Top 10 “influencers†in healthcare, along with my comments.
