The lines between PR, Media Relations and Marketing have blurred. Social Media and rating and review sites are the new earned media. And of course you still have to deal with the “old” earned media. Understanding this shift in how we promote and share information is vital for healthcare marketers.
For healthcare marketers, it’s important to tune into the leaders in your field. According to Klout (often a source of debate in the digital world), below are the Top 10 â€œinfluencersâ€ in healthcare, along with my comments.