This article from the AMA is good news for some health system marketers: Medicaid is a good payer for preventative medicine.
Why do you care… because you can actually get paid something for what you should do for free. Preventative care lowers costs to the hospital and also finds high-contribution procedures.
The big urban hospital fails and then shrewd marketers and agile business models prevail. Hummmm. Maybe what I wrote about St V. two years ago was true: That the failure of this great hospital, blamed on the charity mission of treating the poor, was really a failure of hospital marketing.
C-suites are notoriously adverse to the organization tweeting… but powerful results happen when the C-suite tweets. Yes, you read that right – the CEO and key leaders should do the tweeting. If they do, employees, patients, and other key influencers will take notice.