4 Easy Steps to Driving Patient Volume By Connecting on Facebook
Facebook allows people including you to connect with their community online and share in-depth information about their lives.
With the right strategy, Facebook can help you can build your volume, fundraise and create active advocates by targeting content to topics your patients feel passionate about.
Many people only go to a doctor or a hospital when they need to. An effective Facebook program allows you to integrate into everyday life. This integration connects you on a  personal level and drives a measurable results for your health system.
The four easy steps below allow you to create a strategy for reaching and engaging with your Facebook community.
- Know your audience
- Provide quality(relevant) regular content
- Encourage discussion and engagement
- Do take yourself to seriously
For more information on how to start your Facebook page, visit Mashable.com’s¬†”The Facebook Guide Book.”
Mashable.com’s Facebook 101 will help you understand the basics, manage your Facebook wall, see how you can use Facebook for your business. Get in there and start today. It is not going to get any easier starting tomorrow!
Utilizing Technorati Helps to Drive Patient Volume
8 million web searches occur everyday.  41% of patients searching the web for information as the first course of action. 
A key to increasing your volumes is to connect relevant content to patients at the moment they are looking for it.  
If you can help them solve their healthcare issue at the moment they are searching for information, not only will they be loyal to you, but they will disseminate that information to others. 
Technorati is a tool which can help amplify your content. 
Technorati is a search engine used to search blogs. Technorati indexes over 112.8 million blogs and over 250 pieces of tagged social media. 
By following a three simple steps below you can get your content to stand out on Technorati and increase the chances of connecting your content with patients. 
- Add the blog URL to the Technorati database
- “Claim” the blog entry
- Include some hyperlinked URLs that can help categorize your post
Check Technorati out yourself or for a great demo “A Complimentary Tour of Technorati.”¬†
The Three Keys To Building Breast Cancer Patient Volume
An Academic Medical Center drove an additional 9700+ mammograms in just nine months, generating $2.7 million dollars in net Contribution Margin from imaging, lab work and biopsy surgeries.
Later much more Contribution Margin was realized from additional surgeries, medical oncology, and radiation.
They did this without advertising price discounts on mammograms, adding new facilities or recruiting new doctors. They also did this in spite of the national trend that fewer women are getting mammograms.
How did they do it? Of course they targeted the right demographic audience with a well executed and creative campaign- but every health system does that. What made their results so extraordinarily successful?
- Be willing to do mammograms at convenient times (They understood that women are busy. Mammograms have to happen after work and on weekends.)
- Make scheduling convenient with online and mobile sign up (If she can easily sign up on her computer at work or 24/7 when she has a minute, she is hundreds of times more likely to sign up.
- Make it a girls group thing (They ran programs like “Good Morning Mammogram” that had group coffee on weekends or “Girls Night Out” that started with a mammogram. She was likely to go if recruited by her friends.)
Your mammogram marketing is probably 99% of the way there. But by adding the three keys above into your marketing, the last 1% can bring explosive growth.
