Doctors Changing the Landscape of Social Media – My Top 5
Patients changed the landscape of social media long ago. They’ve been tweeting about outdated magazines in waiting rooms long before marketers even knew how to leverage social media. Patients are tech-savvy, vocal and embracing social media.
Do You Need an App? Reaching Mobile Customers
More and more hospitals are creating mobile apps. However, that doesn’t necessarily mean that your organization needs one as well. The costs associated with creating an app can be high, and if your app isn’t effective, those costs can be hard to justify. Here are a couple things to consider before you take that next step in app development.
Driving High-Contribution Consumer Volume
According to the US Dept of Labor - consumers spend more on their heathcare than they do on their cars
My basic rant in this blog is that healthcare marketers can drive high-contribution clinical intake into hospitals and practices. I call that Driving the Right Patient, with the Right Payer, into the Right Service Line (or DRG or CPT). If you are a healthcare marketer, I believe that is your job.
