P & G Cuts 1,600 Traditional Marketing Jobs: “Digital Marketing More Efficient”

P & G Cuts 1,600 Traditional Marketing Jobs: “Digital Marketing More Efficient”

Posted by: on Feb 15, 2012

Recent news states that the world’s most informed marketer will dump roughly 1,600 traditional marketing jobs and much of their traditional marketing because they make more money marketing digitally.

Super Bowl XLVI Social Media Command Center & Healthcare Marketing

Super Bowl XLVI Social Media Command Center & Healthcare Marketing

Posted by: on Jan 26, 2012

The first ever Super Bowl Social Media Command Center just opened downtown Indianapolis only blocks away from our office. So how does this relate to healthcare marketing? Because it further underscores the shift that continues to happen in the way people communicate.

Top 10 Healthcare Influencers to Follow on Twitter

Top 10 Healthcare Influencers to Follow on Twitter

Posted by: on Jan 6, 2012

For healthcare marketers, it’s important to tune into the leaders in your field. According to Klout (often a source of debate in the digital world), below are the Top 10 “influencers” in healthcare, along with my comments.