Utilizing Technorati Helps to Drive Patient Volume
8 million web searches occur everyday.  41% of patients searching the web for information as the first course of action. 
A key to increasing your volumes is to connect relevant content to patients at the moment they are looking for it.  
If you can help them solve their healthcare issue at the moment they are searching for information, not only will they be loyal to you, but they will disseminate that information to others. 
Technorati is a tool which can help amplify your content. 
Technorati is a search engine used to search blogs. Technorati indexes over 112.8 million blogs and over 250 pieces of tagged social media. 
By following a three simple steps below you can get your content to stand out on Technorati and increase the chances of connecting your content with patients. 
- Add the blog URL to the Technorati database
- “Claim” the blog entry
- Include some hyperlinked URLs that can help categorize your post
Check Technorati out yourself or for a great demo “A Complimentary Tour of Technorati.”¬†
The Three Keys To Building Breast Cancer Patient Volume
An Academic Medical Center drove an additional 9700+ mammograms in just nine months, generating $2.7 million dollars in net Contribution Margin from imaging, lab work and biopsy surgeries.
Later much more Contribution Margin was realized from additional surgeries, medical oncology, and radiation.
They did this without advertising price discounts on mammograms, adding new facilities or recruiting new doctors. They also did this in spite of the national trend that fewer women are getting mammograms.
How did they do it? Of course they targeted the right demographic audience with a well executed and creative campaign- but every health system does that. What made their results so extraordinarily successful?
- Be willing to do mammograms at convenient times (They understood that women are busy. Mammograms have to happen after work and on weekends.)
- Make scheduling convenient with online and mobile sign up (If she can easily sign up on her computer at work or 24/7 when she has a minute, she is hundreds of times more likely to sign up.
- Make it a girls group thing (They ran programs like “Good Morning Mammogram” that had group coffee on weekends or “Girls Night Out” that started with a mammogram. She was likely to go if recruited by her friends.)
Your mammogram marketing is probably 99% of the way there. But by adding the three keys above into your marketing, the last 1% can bring explosive growth.
How Can Google Buzz Drive Patient Volume?
Social Media drives patient volume by connecting relevant content to patients when they are searching for it.
With the over 176 million Gmail users, Google Buzz has a large audience of perspective patients for you to connect with.
With the addition of Google Buzz to the social media landscape one thing remains true, the social media landscape is constantly changing.
Douglas MacMillan’s¬†Business Week article, describes the situation as:
‘Ultimately, Google Buzz can succeed without taking share from social network rivals, Jackson admits. “We don’t think there is a finite pie where everyone is competing for a slice,” he says. “We think over time the pie increases in size.”‘
With over 176 million users of Gmail, Google has a ready audience to tap into with Google Buzz. So what does Google Buzz offer? Google Buzz, a service for sharing short messages, images, videos, and links to articles on the Web.
Specifically:
- Gmail users will be able to write a message about what they’re doing, or upload multimedia, and share it with everyone in their contact list.
- Then, certain friends and colleagues—those with Gmail and whom the user has allowed to view messages—can jump in with commentary.
So how can you use Google Buzz to drive patient volume? Follow the same easy process for all your social media tools:
- Develop a comprehensive digital strategy
- identify your target
- Connect to them with consistent relevant messages
- Evolve your strategy as the landscape changes
