Google Rewards Healthcare Marketers that Solve Patient Problems

Google Rewards Healthcare Marketers that Solve Patient Problems

Mar 29, 2012 | One Comment

Here is great news for healthcare marketers: Google’s search algorithm is prioritizing sites that actually solve problems for people. Obviously, that should be a healthcare marketer’s primary goal regardless of search implications. Here’s what you need to know…

Case Study: ‘Hunger Games’ Movie Teaches Healthcare Marketers

Case Study: ‘Hunger Games’ Movie Teaches Healthcare Marketers

Mar 27, 2012 | No Comments

Want a case study on how marketing is done today? Look no further than the fantastic job Lionsgate did marketing the smash hit Hunger Games. So, what does movie marketing have to do with healthcare? Plenty if you are in a marketing position.

Marilyn Hagerty Teaches Marketing Best Practices

Marilyn Hagerty Teaches Marketing Best Practices

Mar 15, 2012 | One Comment

Here is something every healthcare marketer, hospital and doctor can learn: be authtentic. You don’t have to be any more special than the Olive Garden in Grand Forks, ND to be interesting to the world.