Americans Now Spend More Time Online Than Watching TV
Great news: Americans now spend as much time online as they do watching TV- about 13 hours per week.
Why is that great news? Because we can quit complaining about not having enough budget for TV production and spots. Online execution is a tiny fraction of the cost of TV – and potentially a lot more effective.
Your Website Is Useless to Help You Drive Patient Volume
Consumers are only interested in crowd-sourced ratings, reviews and comments. Google is only interested in giving them what they want in search results. But hospitals and practices still spend tons of money on their own websites despite the evidence that their website is never, ever, going to be relevant to anyone.
To Build Profitable Patient Volume, You Want To Increase Doctor Reviews
Here is a fact of life that applies to all medical providers: “The more a book is reviewed, the more it sells.” It can be a good book, or a bad book. A surprise or a disappointment.
What does this have to do with medical providers? Everything, because the same concept applies.
