Top 100 Most Overused Marketing Buzzwords
In Public Relations, Read about Healthcare Marketing, Trends

Top 100 Most Overused Marketing Buzzwords

Oct 12, 2011 | 2 Comments

At SHSMD in September, I got into a very interesting discussion about healthcare marketing’s overuse of the phrase “world class.”

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Lil Wayne Can Show You How To Drive Patient Volume Through Social Media
In Read about Healthcare Marketing, Social Media, Strategy, Trends

Lil Wayne Can Show You How To Drive Patient Volume Through Social Media

Oct 10, 2011 | One Comment

Because of a great digital strategy, even though rapper Lil Wayne went to prison, couldn’t get a follow up album out for over three years (an eternity in hip hop years), he still came out of jail with over 30 million fans and an explosion of profitable business.

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Positive Patient Experience Begins by Answering the Computer
In Read about Healthcare Marketing, Reputation, Social Media, Trends

Positive Patient Experience Begins by Answering the Computer

Oct 7, 2011 | No Comments

The computer is the new office phone.

How can you build a positive physician reputation? By answering the computer, instead of just the phone.

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