Why Instagram Changes Marketing As We Know It
In Read about Healthcare Marketing, Trends

Why Instagram Changes Marketing As We Know It

May 2, 2012 | No Comments

Well, it’s not Instagram per se, but what the purchase of Instagram by Facebook for $1 billion tells us about the future of marketing, including healthcare marketing. Things are going to change…

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If You Can Understand Donuts, You Can Understand Social Media
In Digital, Experiential, Read about Healthcare Marketing, Social Media

If You Can Understand Donuts, You Can Understand Social Media

Apr 25, 2012 | No Comments

I love this infographic. (I’ve gone infographic crazy lately.) It is snarky about Google+, and underestimates the potential of Google for sure. But other than that, while this is playful, it is still mostly accurate. Enjoy.

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Public Relations, Or Media Relations, Or Marketing?
In Leadership, Read about Healthcare Marketing, Strategy, Trends

Public Relations, Or Media Relations, Or Marketing?

Apr 19, 2012 | No Comments

The lines between PR, Media Relations and Marketing have blurred. Social Media and rating and review sites are the new earned media. And of course you still have to deal with the “old” earned media. Understanding this shift in how we promote and share information is vital for healthcare marketers.

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