The Dirtiest Job in Healthcare Marketing
The dirtiest job in marketing is an Internet Comment Monitor – cleaning up the awful and inappropriate posts, tweets and comments about your doctors and organization. The problem is that few companies, and almost no healthcare providers, are doing a good job of monitoring or cleanup, which means they should find someone to do the dirty work on their behalf.
Case Studies: Three Different Strategies to Twitter Success
There is more than one right answer to the question of how to build a great Twitter strategy. However, everyone agrees you must carefully manage your account, known as the handle in twitter-speak, as the first step to build your Twitter program. To manage your handle, the first question is how many people can tweet on behalf of your brand or organization?
Research Can Help You Drive Patient Volume… or Not
Some of the biggest lies I have ever heard — we are talking whoppers — started with the phrase “research says.”
