How Do Hospital CEO’s Evolve in Today’s Market?

How Do Hospital CEO’s Evolve in Today’s Market?

Feb 1, 2012 | No Comments

In a previous post I mentioned that 80% of CEO’s say the market is so complex that it demands new ways of thinking. So, what are you doing to think differently?


Super Bowl XLVI Social Media Command Center & Healthcare Marketing

Super Bowl XLVI Social Media Command Center & Healthcare Marketing

Jan 26, 2012 | One Comment

The first ever Super Bowl Social Media Command Center just opened downtown Indianapolis only blocks away from our office. So how does this relate to healthcare marketing? Because it further underscores the shift that continues to happen in the way people communicate.

How to Get Started With Social Media for Your Hospital or Practice

How to Get Started With Social Media for Your Hospital or Practice

Jan 18, 2012 | 4 Comments

I often write under the assumption that my readers, primarily hospital staff and healthcare marketers, already know how to use social media. But the glaring reality is that only 1,188 of the 5,795 registered hospitals in the United States are using social media. That’s only 20 percent!