Don’t let this book title fool you: this is not a dry book, but an exciting read. Really.
So now we consumers are dragging our cookies around the internet, leaving trails in public records when we register for a license of some kind, register something, are involved with the courts, buy real estate… and computers are now fast enough to slice and dice our data into usable predictive tidbits.
The consultancy, The Altimeter Group developed a way of thinking about the stages of growth until social media eventually fully impacts a business strategy. I found the thinking and their infographics helpful, so hopefully you will too.