About Turn Up Your Volume
Welcome Healthcare Marketers!
This blog is dedicated to those strategists and marketers that are looking for ways to drive high-contribution patient volume. Why? Because that is how to financially support the mission of a provider organization while, in many cases, actually saving lives in our communities.
Our regular readers are passionate about finding new and better ways to bring the Right Patient, with the Right Payer, into the Right Service Line.
About John Luginbill
John Luginbill is an author, speaker, marketing strategist and CEO of the marketing firm THE HEAVYWEIGHTS. John and his team have worked with some of America’s greatest brands like Nike, McDonald’s, Wal-Mart, and Thomas’ English Muffins. However, John’s passion at work is developing strategy and programs that aid the mission of great health systems, hospitals, FQHC’s, and medical practices. His passions at home include a wife, children, family, friends, seeking justice, helping those in need, avid learning,¬†and all the usually family¬†activities¬†and sports.
