Not Tweeting is Costing You Millions of Dollars

C-suites are notoriously adverse to the organization tweeting… but powerful results happen when the C-suite tweets. Yes, you read that right – the CEO and key leaders should do the tweeting. If they do, employees, patients, and other key influencers will take notice.

Brand and big ideas will be followed, communicated, and circulated if the CEO will distribute the messages from his or her account.

This information in documented in a study by McKinsey and company (the consulting giant). It is recapped in FastCompany magazine in an article written by Ryan Holmes the CEO of HootSuite.

How do you set up a tweeting program for your CEO (or C-suite):

1. First remember they will never do this successfully themselves. So you must do it for them. Outline the tweet strategy*, write tweets (planning six to twelve daily, two weeks at a time), present them for approval and schedule them two weeks in advance.
2. When unusual events happen, you should tweet in the CEO’s voice. If there are guidelines established upfront, then those reactions “in their voice” should never be a problem.

*Not sure about a basic tweeting strategy, here is a post to help you with the most basic do’s and don’ts.