Basic Twitter Do’s and Don’ts for Healthcare Marketers
I could give 100 more of these… and could write posts about each one individually… but I’ll spare you that and just give you basic info about tweeting:
Do |
Don’t |
| Set your purpose upfront: What do you want to be true after you tweet that is not true now? | Think anyone cares about meaningless tweets like “Happy Wednesday!” |
| Use multiple accounts that retweet and “mention” each other | Assume people want to read your brand propaganda on their twitter account |
| Get the CEO an account and use it constantly | Forget to have a logical next step that could turn into a new patient |
| Follow at least 25 accounts your target is likely to follow – then retweet, “mention” and promote contests from those accounts | Worry about the number of your followers, likes, +1s. It’s about following who your target follows |
| Give useful information 5 times more than self-serving sales-ie information | Tweet without a including a link to a next step, landing page link, and/or phone number |
| Schedule tweets two weeks in advance (do use HootSuite or similar programs to manage scheduling) | Use ambiguous engagement metrics |
| Embed links and phone numbers so the reader can take a logical next step | Stop measuring and analyzing everything |
| Embed useful video | …allow hard-to-read-on-a-phone landing pages |
| Try to establish long-term relationships with your readers. Talk like a friend, not a carnival barker |
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