Super Bowl XLVI Social Media Command Center & Healthcare Marketing
The first ever Super Bowl Social Media Command Center just opened downtown Indianapolis only blocks away from our office. So how does this relate to healthcare marketing? Because it further underscores the shift that continues to happen in the way people communicate.
The online operation has been the center of attention for the City of Indianapolis for weeks now. The Chairman of the Super Bowl Host Committee has stated,
“The big goal is to be the most connected Super Bowl ever, we think we’re going to be able to achieve that.”
The way to connect the 150,000+ expected visitors is through social media?
Isn’t it also true that you can’t meet and greet every patient that comes through your hospital or practice, but you can connect with them online?
The Super Bowl that our city of is hosting plans to break records for social media statistics. In 2011, during the final minutes of the game, fans posted 4,064 Tweets per second. We have said it before: communication is always happening online.
In the way that this year’s Super Bowl Committee is embracing the online chatter, it’s time for you as healthcare marketers to embrace the dialogues happening digitally to better connect with patients and improve the overall patient experience.
The Command Center is proof that social media is now being taken seriously. It’s no longer an option. Social media is now being recognized as a legitimate news source and as a practical way of communicating with a large number of people — particularly people on the move.
If you’re a Twitter user, use the #SuperBowl, #social46 or #SuperBowl2012 hashtags. If you prefer Facebook, here is where you can find the Super Bowl Host Committee’s Facebook page. The free “SB XLVI Guide”App is also available for downloaded here.
What can you take away from this clear shift in the way people are communicating? And how can you ultimately use it to benefit your hospital or practice to increase patient volume?
Contributed by Sara Hooker
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1 Comment
Jason Boies
January 26, 2012Nice post here, Sara.
Every major event, even most television shows now actively promote a hashtag at the bottom of the screen now. You’re right, this Super Bowl center really is proof that social media IS being treated seriously now.
It’s long past the “it’s something the teenagers are doing” phase and is now mainstream. I’ve lost count of how many times I’ve seen CNN (“The world leaders in news”) feature what people are saying about an event (eg. debates) on Twitter. Showcasing what the world is tweeting about is now part of the MSM’s daily coverage.
Cheers
Jason Boies
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