Drive the right patient with the right payer to the right service line.

Want to increase your patient volume? Learn the 9 things you need to do to create measurable growth. John Luginbill’s second release of the book is
coming soon.

9 Things Webinar

This webinar outlines the nine proven things you can start doing right away to drive measurable patient volume. It includes cases studies of successful marketing programs. This webinar will help you transform your marketing program into a revenue generator. Registration is required for this free webinar and space is limited.

Social Media Webinar

Social Media needs to part of your marketing program to increase patient volume. However, social media is only valuable if it can be used to contribute directly to the growth of your practice or hospital. This webinar will discuss using a social media strategy that is automated and results-oriented to increase patient volume.

In Leadership, Metrics, Read about Healthcare Marketing, Strategy

Marketing Should Be Measured By Finance

Posted by: TurnUpYourVolume on May 15, 2012 | No Comments

Healthcare Association of New York State (HANYS) issued a white paper Healthcare Social Media: Getting Executives on Board, authored by Michael Pauley. This is an excellent resource for discussions with senior leaders about the new digital world that we live in.

In Accountable Care Organization, Patient Experience, Read about Healthcare Marketing

“Patient Experience” is Marketing’s Responsibilty

Posted by: TurnUpYourVolume on May 10, 2012 | No Comments

Some emerging reimbursement models are tied to “patient experience” and “would recommend” scores in CMMS data. Your patient experience numbers will not improve simply because everyone tries harder. There must be specific methodologies that get executed.

In Read about Healthcare Marketing, Research, Social Media, Tools

3 Hot Dashboards to Monitor Your Website and Social

Posted by: TurnUpYourVolume on May 7, 2012 | No Comments

In the attempt to keep everyone informed on the lastest and greatest to help you in your automated marketing efforts, here are three hot analytic dashboards you can start using to improve marketing effectiveness.

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About Turn Up Your Volume

Welcome Healthcare Marketers!

These pages are dedicated to those strategists and marketers that are looking for ways to drive high-contribution patient volume. Why? Because that is how to financially support the mission of a provider organization while, in many cases, actually saving lives in our communities.

Great marketing is also an ACO strategy to lower the cost of delivery while increasing the quality of patient care. Really?!? Can marketing do that? Yes, by great targeting of the right patients marketing can lower costs and improve clinical quality.

Our regular readers are passionate about finding new and better ways to use marketing to live the mission of the healthcare organization.