A Book You Must Read: Big Data
Don’t let this book title fool you: this is not a dry book, but an exciting read. Really.
So now we consumers are dragging our cookies around the internet, leaving trails in public records when we register for a license of some kind, register something, are involved with the courts, buy real estate… and computers are now fast enough to slice and dice our data into usable predictive tidbits.
Making a Business Impact with Social Media – The Six Stages
The consultancy, The Altimeter Group developed a way of thinking about the stages of growth until social media eventually fully impacts a business strategy. I found the thinking and their infographics helpful, so hopefully you will too.
Case Study: Your Content Will Go Wildly Viral
I have written about this ad nauseam: if you have helpful content – content the reader (or your patient and prospective patient) wants to read from you, the content will get spread around quickly.
